lord_whimsy ([info]lord_whimsy) wrote,
@ 2007-12-20 11:37:00
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NEW ROSENBACH LOGO




The new logo for The Rosenbach Museum & Library.

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[info]swirlychick
2007-12-20 04:59 pm UTC (link)
wow, I love it! Especially the swirly R of course! ;)

p.s. I gave my boss your book today as a holiday gift... he seems to love it and I think he'll he'll be checking out the website as well!

Edited at 2007-12-20 05:01 pm UTC

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[info]takwish
2007-12-20 05:07 pm UTC (link)
Very nice! I like the little pollen tube diagram.

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well done
[info]womanonfire
2007-12-20 05:11 pm UTC (link)
classy!

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Modern, but not too modern
[info]mrscally
2007-12-20 05:15 pm UTC (link)
Very nice graphic. A worthy successor to the old time type they use nowadays. I get the feel of the 1920s art scene with an extra 'Je ne sais quoi'. I make me think of Hercule Poirot for some reason. You have outdone yourself, W. Is the type face of your own invention?

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Re: Modern, but not too modern
[info]lord_whimsy
2007-12-20 05:40 pm UTC (link)
I started with an Emigre font known as Mason Sans. I've made my own modifications in certain characters to tone things down and to increase legibility at smaller sizes. Obviously, I modified the "R" the most.

I wanted something that was fresh, crisp, and modern, but as you've surmised I wanted letterforms that hinted at the period during which Dr. Rosenbach was most active, which was roughly between 1910-1940. Hence, the arts & crafts/art deco/early modern feel. I also wanted something that generally alluded to the works found in the collection.

The finial at the end of the logo can be removed and used as a callout element elsewhere in the layout.

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[info]abinka
2007-12-20 05:25 pm UTC (link)
Wonderful work, goes so well with the ironwork featured in the museum (my favorite place in all of Philadelphia).

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[info]lord_whimsy
2007-12-20 05:41 pm UTC (link)
Tried to allude to that as well, yes.

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[info]laurushka
2007-12-20 05:43 pm UTC (link)
Yes, the Samuel Yellin collection is great. I particularly love the bed frame.
http://www.samuelyellin.com/history/work/index.html
(not a picture of the bed frame, but cool stuff anyway)

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[info]trini_naenae
2007-12-20 05:52 pm UTC (link)
I love it!

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[info]commonreader
2007-12-20 06:01 pm UTC (link)
That's lovely.

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[info]rjwhite
2007-12-20 06:04 pm UTC (link)
Not a ton to add- just marking my vote as a fan of it.

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[info]bifteck
2007-12-20 08:29 pm UTC (link)
It's beautiful and I see exactly what you were going for! Now I have to actually visit the museum.

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[info]awwh_snap
2007-12-20 08:38 pm UTC (link)
This is an excellent logo. The only thing that slightly bothers me is the "The." I'm not sure if it is the scale, the spacing, or its level proximity with the "R", but it just looks a little out of proportion with the rest of the logo as a whole. Apart from that, I really like the "R", the arched, Lancet-like "A" and the ornamental sign (which someone alluded to the library structure itself; neat).

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[info]lord_whimsy
2007-12-20 08:41 pm UTC (link)
The "The" is a slight concession, given that it must read at smaller sizes than shown here.

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[info]awwh_snap
2007-12-20 08:46 pm UTC (link)
Ah, fair enough. Good work as always.

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[info]chronographia
2007-12-20 08:48 pm UTC (link)
I see what you mean about the 'The'. Because I recognize that quandary so well, now I am wondering how many hours [info]lord_whimy sat before the computer screen, fist nudging it up to the cap line, then down to the x-height, up again to the interior edge of the bowl of the R, then back up to the cap line. Oh, grr.

It's done and approved and isn't even my project, so I oughtn't to be worrying about it . . .

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[info]awwh_snap
2007-12-20 08:51 pm UTC (link)
Haha. Yeah. It speaks to the wonders of tweaking pixels and encountering typographical obsessions in play.

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[info]lord_whimsy
2007-12-20 08:52 pm UTC (link)
Well, at the moment it serves as a kind of serif, so as not to cause too much visual dissonance. The current thinking is to keep it, but that may change in the future once practical application bears out its true necessity. We'll see!

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[info]punching_isis
2007-12-21 05:37 pm UTC (link)
Much more engaging than the old one. Very nice change.

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